Leveraging the Power of Video to Generate Intent to View a Movie

9.2009 | EMEA

Fox collaborated with YouTube on one of the biggest entertainment launches of all time: Avatar. YouTube and MetrixLab partnered to measure how the teaser trailers performed:

  • Those exposed to the trailer had a lift of +17% in top of mind awareness and +25% in spontaneous awareness
  • The campaign drove a 15% increase in intent to watch the movie
Download PPT Download PDF
Embed Study