Leveraging the Power of Video to Generate Intent to View a Movie
9.2009 | EMEA
Fox collaborated with YouTube on one of the biggest entertainment launches of all time: Avatar. YouTube and MetrixLab partnered to measure how the teaser trailers performed:
- Those exposed to the trailer had a lift of +17% in top of mind awareness and +25% in spontaneous awareness
- The campaign drove a 15% increase in intent to watch the movie
With online video, TV, cable and smart mobile devices, viewers can tailor entertainment to their own needs—video ... Preview this Research Study
This whitepaper published by our entertainment industry team looks at the evolution of home entertainment consumption through ... Preview this Research Study
Should an advertiser trying to reach movie fans use a traditional portal takeover or a Google Display ... Preview this Research Study
Between 17 July and 2 September 2010, OTX's weekly movie tracker tracked approximately 30 movies and captured ... Preview this Research Study
Google’s President of Americas Sales keeps a relentless focus on the future of advertising. Here’s what he ... Read on Think Quarterly (External Site)
Meet five thought leaders whose innovative approach to business, media and activism is going to change the ... Read on Think Quarterly (External Site)
Exploring the innovations that are making Star Trek dreams come true. Read on Think Quarterly (External Site)
People Build Brands on YouTube
Diverse audiences engage and share your brand on YouTube.
Watch your business grow: YouTube video ad case studies
These case studies show how video marketing and advertising on YouTube drives results for business.