Portable PC Shopper
10.2010 | North America, United States
With so many new technologies, how do consumers decide which device to buy? A Compete/OTX study found:
- Tablets and e-readers are the fastest growing categories
- Cross shop between tablets and e-readers is only 13%
- As queries increase, so do the conversion rates - and over half of portable PC shoppers perform more than five queries
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