Refining the Travel Search Process

12.2009 | North America

Interested in marketing to potential travelers? This clickstream study from Compete examined just how people search before purchasing their travel components and found that:

  • In 2009, travelers did more research over a longer period of time than in previous years.
  • They also were more engaged and spent more time with content before committing their dollars.
  • On average, travelers performed 6 searches before booking.
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