Refining the Travel Search Process
12.2009 | North America
Interested in marketing to potential travelers? This clickstream study from Compete examined just how people search before purchasing their travel components and found that:
- In 2009, travelers did more research over a longer period of time than in previous years.
- They also were more engaged and spent more time with content before committing their dollars.
- On average, travelers performed 6 searches before booking.
A look at how travelers use online and offline resources to book hotels. A Compete survey found: ... Preview this Research Study
As more Americans plan to travel, their use of the internet for travel-related research grows as well. ... Preview this Research Study
From family vacations to early-retirement trips, boomers are heavy travelers. A survey conducted with Nielsen data shows ... Preview this Research Study
The objective of the study was to map the role of search in the purchasing process in ... Preview this Research Study
Google’s President of Americas Sales keeps a relentless focus on the future of advertising. Here’s what he ... Read on Think Quarterly (External Site)
Exploring the innovations that are making Star Trek dreams come true. Read on Think Quarterly (External Site)