Role of Online for Restaurants

1.2009 | North America

A majority of diners - 70% of them in fact - use the internet to plan where to eat. A survey study conducted with OTX examined what kind of role online research played before people chose to dine out and found:

  • About 1/3 of diners said they plan where to go less than an hour before eating
  • In terms of promotions, online is more powerful than outdoor and radio, and equal to direct mail
  • 68% of searches are for location, and 57% are for the food/menu
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