Role of Video in the Travel Shopping Process
9.2010 | North America, United States
Travelers seem to be saying - show me, don't tell me. This Compete study found that people who watch travel-related videos are more likely to:
- Have a higher frequency of search referrals to travel sites
- Spend an average of 41 minutes consuming YouTube content after performing a travel search on the site
- Visit and consumed at least 4x more travel content in every category of travel site
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