The Role of Video in the Smartphone Purchase Process
12.2011 | North America, United States
39% of smartphone shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's smartphone research process and purchase journey and found that as a direct result of viewing smartphone product videos:
- 64% of smartphone shoppers became interested in specific smartphone models
- 44% were introduced to smartphone brands not previously considered
- 36% heard about the smartphone product for the first time
- 51% looked for promotions or coupons on mobile
- 61% visited a store as a result of watching a product video
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