The Role of Video in the Tablet Purchase Process

12.2011 | North America, United States

More than half of all tablet shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in the tablet research process and purchase journey and found:

  • As a direct result of viewing tablet product videos, 71% became interested in specific tablet models and 56% were introduced to tablet brands not previously considered
  • 72% of viewers said tablet videos were useful in the purchase process and 44% visited a store as a result of watching
  • 80% of tablet shoppers are likely to watch videos again the next time they are shopping for tablets
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