State of Online Shopping 2010
5.2010 | North America, United States
What did we learn from the 2009 holiday shopping season, and how do we use it to assess the groundwork for the next one? Google and OTX found:
- 44% of those surveyed had already started holiday shopping by the end of August
- Google searches including the word "coupons" went up 38% during holiday months
- 64% of those surveyed planned to spend the same amount on holiday shopping in 2010 as in 2009
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