The Apparel Purchasing Process in the UK Online Retail Market
1.2010 | EMEA
Clothes shoppers are spending more time–and making more purchases–online. Google and Nielsen explored the role of search in the online apparel purchase process in the retail market of the United Kingdom. We found:
- 57% of apparel shoppers use search
- 62% of online apparel purchasers used generic search terms
- Apparel shoppers who click on sponsored links are 1.7 times more likely to buy
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