The Impact of Internet Technologies: Search

7.2011 | Global

McKinsey & Company unlocks the economic value and major beneficiaries of Internet search. Some of the main findings include:

  • Search contributes, conservatively, some $540 billion directly to global GDP
  • Knowledge workers experienced search-related productivity gains of up to $117 billion, flowing from faster and more accurate access to information.
  • Advertisers achieve a 7:1 ROI on investments in search-based marketing, and large businesses overall a 17:1 ROI on investments in search technology deployment across the enterprise
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