The Latency of Online Conversions for Apparel Retailers

7.2009 | North America

Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical apparel buyer behavior and finds that:

  • Search driven conversion rates are up 61% YoY
  • On average, shoppers are searching six times before purchasing
  • Conversions are more likely to happen the month within the first month of search, versus same session
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