The Latency of Online Conversions for Home Improvement

7.2009 | North America

Are consumers taking longer to make home improvement purchasing decisions? This study with Compete found:

  • With more options available online, customers are spending more time researching home improvements
  • In 2009, consumers seemed to start 3-4 weeks earlier in the process than the purchase cycle in 2008
  • Purchase transactions are less likely to result from a search query on the same day
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