The Mobile Movement
4.2011 | North America, United States
An in-depth and comprehensive look at the rise of the smartphone craze. How are adults in the U.S. using these devices for search, purchasing, and media consumption? Among the findings:
- 81% of smartphone users access the Internet on their mobile devices
- 59% use the Internet on their phones while waiting
- 43% would give up beer if they would otherwise have to give up their smartphones
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Related Videos
Related Trends & Insights
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A Multi-Screen Approach
New insights on ad effectiveness across multiple screens. Read More
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Understanding Mobile Users
Your customers are on mobile. As a marketer, you need to be on mobile, too. Read More
Related Tools & Infographics
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Our Mobile Planet Tool
The smartphone revolution has touched every corner of the world, and that in turn is changing how ... Explore
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The Mobile Movement Infographic
An illustration that sums up how users are impacted by smartphones in their everyday lives. Explore