The Role of Search in a Customer’s Mobile Experience

2.2010 | EMEA

Today's mobile phone service shoppers are more likely to visit a service provider's website than a brick-and-mortar reseller. Google asked Nielsen to help us examine the online behavior of mobile shoppers. Among our findings:

  • Consumers do an average of 10 searches before buying
  • It takes an average of 33 days from first search to sale
  • Mobile phone service shoppers who click on sponsored links are 2.2 times more likely to buy
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