The Role of Search in a Customer’s Mobile Experience
2.2010 | EMEA
Today's mobile phone service shoppers are more likely to visit a service provider's website than a brick-and-mortar reseller. Google asked Nielsen to help us examine the online behavior of mobile shoppers. Among our findings:
- Consumers do an average of 10 searches before buying
- It takes an average of 33 days from first search to sale
- Mobile phone service shoppers who click on sponsored links are 2.2 times more likely to buy
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Search for Branding for Heineken
Results on the branding effects of YouTube and Search for Jouw Heineken presented by Heineken, Twist, Metrixlab and Google.