The Value of Auto Website Visitors Who Don’t Take Action on Site

4.2009 | North America

What's the value of consumers who visit auto manufacturer sites but don't take action on the site? This study between Google and Compete found:

  • 3 out of 4 search referrals to auto manufacturer sites result in a key purchase indicator (KPI) immediately or within 30 days
  • Nearly half of them are still in the process of buying a car
  • The study found that they may be more likely than KPI customers to find auto manufacturers' sites confusing
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