The Value of Auto Website Visitors Who Don’t Take Action on Site
4.2009 | North America
What's the value of consumers who visit auto manufacturer sites but don't take action on the site? This study between Google and Compete found:
- 3 out of 4 search referrals to auto manufacturer sites result in a key purchase indicator (KPI) immediately or within 30 days
- Nearly half of them are still in the process of buying a car
- The study found that they may be more likely than KPI customers to find auto manufacturers' sites confusing
Auto buyers today spend months researching online prior to going to the dealership. This study with Compete ... Preview this Research Study
More people are turning to the internet to research automotive parts, tires, services and accessories (PTSA) in ... Preview this Research Study
How do people from various regions around the world shop for cars? A study with Netpop found:23% ... Preview this Research Study
""Google researchers thoroughly examine the impact of search ad pauses on organic click volumes." Read on Google Research Blog (External Site)
Google’s President of Americas Sales keeps a relentless focus on the future of advertising. Here’s what he ... Read on Think Quarterly (External Site)
Mobile's Importance to Brands
Edmund Purcell discusses how mobile has changed the advertising landscape and it's importance to building and maintaining a brand. He discusses how mobile allows you to tell when and where someone is access a brand.
Think Auto 2011 Sizzle Reel
Experience the highlights of this year's Think Auto event.