Travel Hotel Consumers: How Online Research Affects Bookings
11.2010 | North America, United States
A look at how travelers use online and offline resources to book hotels. A Compete survey found:
- Half of all hotel researchers indicated researching exclusively online
- Price was the leading reason for why consumers booked on a specific hotel website
- Booking online was the most dominant channel
Related Studies
-
Traveler's Road to Decision 2011
The positive outlook for travel continues in 2011, as the proportion of travelers planning to take the ... Preview this Research Study
-
Google Display Network vs. Portal Takeovers for Hotel ...
What's more effective at reaching hotel travelers - a portal takeover or a network of sites? According ... Preview this Research Study
-
Hotel Traveler's Road to Decision 2010
In 2010, 6% more travelers booked online than in 2009. Consumer research behavior from this OTX survey ... Preview this Research Study
-
Role of Search in Travel Purchasing
The objective of the study was to map the role of search in the purchasing process in ... Preview this Research Study
Related Articles
-
Predicting the Present
Hal Varian, Google’s in-house economist, teaches us how to extract marketing insights from Google searches. Read on Think Quarterly (External Site)
-
The Science Fiction Behind Search
Exploring the innovations that are making Star Trek dreams come true. Read on Think Quarterly (External Site)
-
Carnival Cruise Lines Charts their Course with Google
"After five weeks, online cruise bookings from the Google Content Network increased 284 percent and delivered a ... Read on Adwords Agency Blog (External Site)
Related Videos
Related Trends & Insights
-
The 5 Stages of Travel
From Dreaming to Booking to Sharing Read More
Related Tools & Infographics
-
Real-Time Insights Finder
Great marketing starts with greater understanding of people and their behavior. Today, search trends and online activity ... Explore
-
5 Stages of Travel Interactive Infographic
Explore the five stages of travel and find out how travelers move from dreaming to sharing. Explore