Traveler's Road to Decision 2010

10.2010 | North America, United States

As more Americans plan to travel, their use of the internet for travel-related research grows as well. A Google/OTX study gives insight into how travel shopping behaviors have evolved since past years, including:

  • In 2010, there is a focus on rising mobile and video trends
  • Search remains the number one source for planning leisure travel
  • 81% of all travelers who watch videos visit YouTube
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