Traveler's Road to Decision 2010
10.2010 | North America, United States
As more Americans plan to travel, their use of the internet for travel-related research grows as well. A Google/OTX study gives insight into how travel shopping behaviors have evolved since past years, including:
- In 2010, there is a focus on rising mobile and video trends
- Search remains the number one source for planning leisure travel
- 81% of all travelers who watch videos visit YouTube
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Categories: Travel, Cross Media, Understand Consumer Behavior
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