Understanding Today's Mobile Device Shopper
3.2011 | North America, United States
The mobile device world is in a state of unprecedented acceleration--so how are consumers navigating this dizzying marketplace? A study by Google and Compete has found:
- Half of consumers don't know what 4G technology is nor which carriers offer it
- 69% of buyers take less than a week to arrive at a decision and make a purchase
- First-time smartphone users are 30% more likely to use search engines in the research process than repeat buyers
Related Studies
-
Google Places On the iPhone: How to Win ...
As more and more shoppers use their smartphones to research and make purchases, we will see retailers ... Preview this Research Study
-
Advanced Global Mobile Trends
Smartphones are changing the daily lives of users and generating innovative opportunities. Working with Brainjuicer and Contagious, ... Preview this Research Study
-
Global Insights on Smartphone Users & Mobile Marketers
Google partners up with the Mobile Marketing Association to understand how different countries differ in mobile usage ... Preview this Research Study
-
The Smart Shopper
According to a survey by Google/Ipsos/OTX, in addition to in-store components the shopping experience for millions of ... Preview this Research Study
Related Articles
-
The Mobile Metamorphosis
From communication device to our most personal computer – mobile technology now connects us not just to ... Read on Think Quarterly (External Site)
-
Route to 2015
Google’s President of Americas Sales keeps a relentless focus on the future of advertising. Here’s what he ... Read on Think Quarterly (External Site)
-
Mobile: It's Not Too Late To Be Early
"Here are five simple steps that businesses should take —today—to build the foundation of their mobile marketing ... Read on Tech Crunch (External Site)
Related Videos
Related Trends & Insights
-
A Multi-Screen Approach
New insights on ad effectiveness across multiple screens. Read More
-
Understanding Mobile Users
Your customers are on mobile. As a marketer, you need to be on mobile, too. Read More
Related Tools & Infographics
-
Our Mobile Planet Tool
The smartphone revolution has touched every corner of the world, and that in turn is changing how ... Explore
-
The Mobile Movement Infographic
An illustration that sums up how users are impacted by smartphones in their everyday lives. Explore