Volvo Across Screens
8.2011 | North America, United States
Groundbreaking cross screen research helps reveal the full branding benefits of advertising beyond just TV. This case study with Volvo reveals:
- 74% of those exposed to Volvo's ads across multiple screens - TV, mobile and video - recalled the brand successfully (vs. 50% of those exposed on TV only).
- 39% of those exposed across multiple screens were able to tie the ad back to the four-door sedan being advertised (vs. 22% for TV only).
- 37% of those exposed across screens associated Volvo with Top Rated in Safety (vs. 25% for TV Only).
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