What Makes Moms Click for CPG

2.2010 | North America

Feeding your kids is important. So how are moms using search to aid in the grocery shopping process? This study in partnership with OTX and BabyCenter dug deeper to find:

  • 76% of moms turn to community recipe sites when they're looking for inspiration
  • 84% of moms look for coupons or deals online
  • 71% say they'd switch from a brand they were loyal to if offered a coupon for a new brand
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