Winning the Online Dater

3.2010 | North America

Love is in the air - and online. Google and Compete partnered to find out more about the habits of the burgeoning online dating market, including:

  • 54% of online daters expressed uncertainty about which dating site to use
  • 57% of men and 50% of women used search engines to find a dating site to join
  • Google referred more new members to both free and paid dating sites than any other search engine
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