Wireless Shoppers 2.0
1.2010 | North America
Mobile phone shoppers have little loyalty. That's why it's more important than ever to understand their motivations. According to a Compete study:
- 78% of consumers didn't know which OEM they would purchase a phone from
- 63% of people who bought phones in stores researched their purchase online
- Comparing features was the #1 activity for people researching online
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