videos
-
Digital and the New College Experience Highlights Video
Highlights
Digital and the New College Experience Highlights Video
Highlights from the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
-
The Future of Textbooks
Interview
The Future of Textbooks
Will hard copy text books soon be a thing of the past? Also check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
-
Evolving Digital Study Habits
Interview
Evolving Digital Study Habits
How have digital resources influenced how Americans study? Check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
-
The Current Textbook Decision Process
Interview
The Current Textbook Decision Process
How has the new digital way of life influenced how students purchase their textbooks? Check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
-
2012 Traveler Webinar by Google
Research
2012 Traveler Webinar by Google
A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research and book travel. Topics include: the impact the internet has on travel behavior, mobile behavior, how travelers use online video, ...
-
Volvo S60 Augmented Reality App
Case Study
Volvo S60 Augmented Reality App
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the ...
-
Light TV Viewers in 2012: A Major Shift to Online from TV
Research
Light TV Viewers in 2012: A Major Shift to Online from TV
At the end of 2011, several signs seemed to indicate that younger viewers were watching less TV and spending more time online. In fact, broadcast only/broadband homes have increased 22.8 percent since Q3 2011. Google conducted a series of new ...
-
Dale Carnegie Extends Reach with Google's Display Campaign Optimizer
Case Study
Dale Carnegie Extends Reach with Google's Display Campaign Optimizer
Over the past 100 years, Dale Carnegie Training grew from one person in New York City to a global company with franchises in 85+ countries. The company needed to find a way to extend the reach of its online campaigns ...
-
Google Hispanic Marketing Forum 2012: The Patient Journey
Research
Google Hispanic Marketing Forum 2012: The Patient Journey
Univision and Google partnered to get a better understanding of the Hispanic patient journey. This study explores how and why this consumer segment is important to healthcare marketers and shares insights on the best way to target this audience.
-
Google Hispanic Marketing Forum 2012: Case Studies
Case Study
Google Hispanic Marketing Forum 2012: Case Studies
A compilation of case studies featured at the Google Hispanic Marketing Forum 2012 event. Ford, Nestle, Ai Media and Liberty University highlight how to engage with the US Hispanic audience using Google's ad products.
-
Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
Case Study
Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
By thoughtfully analyzing user behavior on their mobile site, and building enhancements to make the browsing and purchase experience even more robust, 1-800-FLOWERS.COM saw immediate lift in the performance of their mobile website.
-
iPad App Promotion: Neiman Marcus
Case Study
iPad App Promotion: Neiman Marcus
Neiman Marcus promotes their iPad app with display advertising on the AdMob network.