Automotive / videos
We've brought together our latest automotive studies from across the globe to help you understand what your customers are searching for and the impact of different media. Access our case studies, thoughts from leaders, infographics, and research data to learn how to improve your digital strategy for automotive.
Volvo S60 Augmented Reality App
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the banner. Volvo's unique branding strategy to use cutting-edge media technologies helped it reinvent the company's image. With 88% lift in purchase intent and 240% lift in brand favorability, they beat all industry benchmarks.
The Zero Moment of Automotive Truth Video
The new mental model for how shoppers approach buying a vehicle. Auto makers and resellers learn to understand the importance of the Zero Moment of Truth.
Social Media Planning Begins with Listening
In an interview, Matt Van Dyke, Director of Marketing Communications at Ford Motor Company, discusses the importance of listening to consumers when planning their social media strategies at Ford.
Viewership & Engagement with Video
In an interview, Matt Van Dyke, Director of Marketing Communications at Ford, discusses the importance of video in marketing strategies.
Engagement with Social
In an interview, John Lisko, Executive Communication Director at Saatchi & Saatchi, discusses the importance of engaging customers with social.
Editor's Pick
Toyota Swagger Wagon Video's Development
In an interview, Tim Morrison, Vice President Sales & Dealer Development at Toyota Motor Sales USA Inc., discusses how the Toyota Swagger Wagon campaign began via YouTube.
Product Builds the Brand via Social
In an interview, Tim Morrison, Vice President Sales & Dealer Development at Toyota Motor Sales USA Inc., discusses how the product (i.e. Prius) built the brand via social interaction.
A Comprehensive Social Strategy
In an interview, Tim Morrison, Vice President Sales & Dealer Development at Toyota Motor Sales USA Inc., discusses the importance of building an overall social strategy.
Listen & Learn
In an interview, Tim Morrison, Vice President Sales & Dealer Development at Toyota Motor Sales USA Inc., talks about the importance of listening to customers on social.
Digital Test & Learn
In an interview, John Lisko, Executive Communication Director at Saatchi & Saatchi, discusses the importance of testing & learning with technology to provide innovation.
Customers Participating with Brands
In an interview, John Lisko, Executive Communication Director at Saatchi & Saatchi, discusses the importance of customer's participating with the brand and shaping the future of the brand.
Mobile's Importance to Brands
Edmund Purcell discusses how mobile has changed the advertising landscape and it's importance to building and maintaining a brand. He discusses how mobile allows you to tell when and where someone is access a brand.