We've brought together our latest automotive studies from across the globe to help you understand what your customers are searching for and the impact of different media. Access our case studies, thoughts from leaders, infographics, and research data to learn how to improve your digital strategy for automotive.
Stephen Cannon, VP of Marketing Communications for Mercedes-Benz USA,believes that mobile is too important to ignore. By 2013, mobile will evolve from a transactional experience to a branding experience because of its evolving visual capabilities. Leverage content across multiple channels in order to reach customers on their terms.
Stephen Cannon, VP of Marketing Communications for Mercedes-Benz USA, says that taking risks is an investment in learning, particularly with all the new media now available. Take the funds out of other channels and try to fail fast. Even if current customers are not on facebook or twitter, we need to master digital in order to prepare for future customers, who will be digital natives.
Stephen Cannon, VP of Marketing Communications for Mercedes-Benz USA, describes his company's marketing plans as "thinking outside the 30 second commercial." For example, the company has shot 2- to 3-minute mini-documentaries to connect the brand story to consumers in a different way.
Mark Harland, Regional Marketing Manager for General Motors, describes the future of social media as closely linked to GPS technology. Marketing is becoming more temporally customized and location-specific. A rapid evolution is underway.