Boomers / videos
Boomer consumers age 45-65 spend an average of 189 minutes per month across screens, which include TV + Movie + Online Video + Mobile. Compare this boomer consumption to that of Gen X at 159 minutes and Gen Y at 119. Not only do boomers spend a great deal of time in front of media, but they have the appetite to consume it as content. The bigger question is, are marketers tapping into this opportunity?
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The 4 Truths About Boomers & Media Webinar
Webinar
The 4 Truths About Boomers & Media Webinar
Google and Nielsen Online pair up to share highlights from the 2010 Boomers study.