Build Brand Awareness / videos
IIs your marketing objective to keep your brand top of mind during the customer journey? Discover the insights here to learn how to leverage online media to increase build brand awareness.
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Think Health 2011 Sizzle Reel
Highlights
Think Health 2011 Sizzle Reel
Experience the highlights of this year's Think Health event.
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Google Multi-Platform Case Study: Reebok & Carat
Case Study
Google Multi-Platform Case Study: Reebok & Carat
Reebok extended its video creative across all digital screens - PCs, mobile phones and tablets - to promote RealFlex, a lineup of lightweight, high-performance shoes. The result? Over 131% lift in brand response conversions, 27% higher than average video ad ...
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Google Multi-Platform Case Study: Adidas
Case Study
Google Multi-Platform Case Study: Adidas
adidas, in partnership with Carat, worked with Google to extend their video brand message to digital. With Google’s unique cross-channel capabilities, adidas was able to extend its video creative across all digital platforms, adapting them for engagement across PCs, smartphones ...
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HGTV TrueView Video Ads Case Study
Case Study
HGTV TrueView Video Ads Case Study
YouTube TrueView video ads deliver value and expand reach for HGTV. HGTV uses YouTube Insight and TrueView ads to precisely target the most influential and relevant viewers.
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Watch your business grow: YouTube video ad case studies
Case Study
Watch your business grow: YouTube video ad case studies
These case studies show how video marketing and advertising on YouTube drives results for business.
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Word of Mouth
Research
Word of Mouth
There are 2.4 billion conversations about brands every day. What role do search and the Internet play?
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Consumers Interaction with Information
Interview
Consumers Interaction with Information
Julie Tullis of Southeast Toyota Distributors discusses how consumers today have more information at their fingertips than ever before and they are truly interacting with brands.
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Volvo Cars, N.A. Mobile Display Case Study
Case Study
Volvo Cars, N.A. Mobile Display Case Study
Volvo achieves significant brand lift and interaction from mobile video ads.
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Brand With Mobile
Interview
Brand With Mobile
Stephen Cannon, VP of Marketing Communications for Mercedes-Benz USA,believes that mobile is too important to ignore. By 2013, mobile will evolve from a transactional experience to a branding experience because of its evolving visual capabilities. Leverage content across multiple channels ...
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Social & Digital
Case Study
Social & Digital
Seth Sternberg, CEO of Meebo, believes that social mixed with digital produces an awesome interaction between paid and earned media. Hershey's ran a great program where users designed a Hershey's kiss to send to their friends. Hershey's drove awareness of ...
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Single Sponsorship
Interview
Single Sponsorship
Jon Kamen, Chairman & CEO of Radical Media and Board Member of the Future of Advertising Project with Wharton, talks about how single sponsor programming allows brands to own the programming and maximize their return on investments.
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Nike, Apple, Pandora
Case Study
Nike, Apple, Pandora
Kamel Ouadi, Head of Digital for Louis Vuitton, explains that his benchmarks for marketing are Nike and Apple. In each, digital has become a key component of the brand. Pandora.com is admirable for understanding early on how to leverage personalization ...