Consumer Packaged Goods / videos
From building brands to launching new products, making connections between online behavior and offline sales is critical to CPG.
-
Consumers Are Raising the Bar
Interview
Consumers Are Raising the Bar
In an interview, Ritu Trivedi, Managing Partner at Mindshare, discusses today's demanding consumer and how they interact with brands.
-
ZMOT for Brands
Interview
ZMOT for Brands
In an interview, Ritu Trivedi, Managing Partner at Mindshare, discusses what is zero moment of truth for brands.
-
The Importance of ZMOT Today
Interview
The Importance of ZMOT Today
In an interview, Ryan Charles, CEO of Consmr, discusses the importance of the zero moment of truth for brands today.
-
Digital for Brand Marketers
Interview
Digital for Brand Marketers
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, discusses how brand marketers can and should use digital for product launch.
-
Evolution of Digital
Interview
Evolution of Digital
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, describe the evolution he's seen customers go through with digital.
-
Drive Interest & Intent with Digital
Interview
Drive Interest & Intent with Digital
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, talks about the importance of sparking interest and driving intent with digital for product launches.
-
Excitement of Brand Marketing Today
Interview
Excitement of Brand Marketing Today
In an interview, Karen Sauder, Industry Director, Food, Beverage and Restaurants at Google, discusses the excitement of brand marketing today and the digital opportunities to tell a brand story.
-
How Orabrush got into Walmart
Case Study
How Orabrush got into Walmart
Orabrush is the first product to go from no sales online or offline, to nationwide retail distribution just using YouTube.
-
General Mills Case Study Video
Case Study
General Mills Case Study Video
Gen Mills connects with Latina female shoppers with Qué Rica Vida.
-
Kraft Case Study Video
Case Study
Kraft Case Study Video
Kraft creates Comida Kraft, a culturally relevant in-language destination.