Display / videos
For the last few years, Google’s been saying, “Watch This Space”! Advertisers and marketers have never had so many options and ways to engage consumers which makes for a very complex landscape to navigate.
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Advertisers' Needs
Interview
Advertisers' Needs
Lynee Alves, Director of Online Media Sales for Apartments.com, discusses advertisers' need for direct response and converting and lead activities. The user cannot be controlled, and this is a challenge for publishers.
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Re-Marketing
Interview
Re-Marketing
George Michie, CEO & Co-Founder of Rimm Kaufman Group, discusses the benefits of re-marketing strategies.
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Display Ad Experiments
Research
Display Ad Experiments
Do users convert more after being exposed to display ads? We ran 25 DoubleClick for Advertisers (DFA) experiments to find out. Test groups were exposed to display ads in 25 experiments and compared to control groups not exposed. On average, ...