Display / videos
For the last few years, Google’s been saying, “Watch This Space”! Advertisers and marketers have never had so many options and ways to engage consumers which makes for a very complex landscape to navigate.
Display Campaign Optimizer
An auto-optimization tool that automatically manages targeting and bidding for campaigns on the Google Display Network.
Measurement and Display Ads
There is more to this space than a click. Different campaigns objectives need different measurement. At Google, each day, we're making it easier to create, buy, and measure display ads.
Editor's Pick
Future of Display
Bruce Falck, Director of Display Network, North America at Google, describes ways display can supplement search during holiday season upticks in consumer interest.
Editor's Pick
Keyword Targeting
Bruce Falck, , Director of Display Network, North America at Google, talks about optimizing display advertising for direct response campaigns through tactics like keyword targeting. This tactic can achieve massive scale.
Editor's Pick
Online Display Growth
Terence Kawaja, Managing Director at GCA Savvian Advisors Agency, believes that a central driver for growth in the online display space will be standardization of metrics. Television advertisers do not argue about the value of a ratings point; online display advertisers need a comparable industry standard.
Editor's Pick
Display Advertising
Terence Kawaja, Managing Director of GCA Savvian Advisors, observes that in coming years, display will continue to be smaller than search and a fraction of television. What is learned about attribution in digital display will impact understanding of offline media.
Editor's Pick
Searchification of Display
Paul Pellman, CEO of Click Forensics, talks about using analytics to make display advertising more like search.
Editor's Pick
Advertisers' Needs
Lynee Alves, Director of Online Media Sales for Apartments.com, discusses advertisers' need for direct response and converting and lead activities. The user cannot be controlled, and this is a challenge for publishers.
Editor's Pick
Re-Marketing
George Michie, CEO & Co-Founder of Rimm Kaufman Group, discusses the benefits of re-marketing strategies.