Drive Innovation / videos
Marketing professionals face a double challenge of driving innovation in both message and medium. Hear from some leading digital marketers to get some insight on how they stay ahead of the curve:
- Motorola's Director of Global Product Marketing, Floyd Wagoner, discusses the need for fresh ideas and innovative content in today's fast-paced marketing environment
- Learn how organizations can use market learning, adaptive marketing, and open marketing to help them innovate (George Day, Professor of Marketing at the University of Pennsylvania’s Wharton School of Business)
- Andy Berndt, Managing Director at Google’s Creative Lab, offers insights into why it is especially critical for marketers to experiment aggressively with new digital media
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Opportunities
Interview
Opportunities
In this interview, Ditsy Winata, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, discusses her project to empower women in Canada and the role of social in her project.
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Net Literacy & the Internet
Interview
Net Literacy & the Internet
In an interview, Daniel Kent, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about how he teaches digital literacy skills through the Internet.
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Kids Caring for Kids
Interview
Kids Caring for Kids
In an interview, Kendall Ciesemeier, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about using social media to build her nonprofit - Kids Caring for Kids.
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Communities Build Curriculum
Interview
Communities Build Curriculum
In an interview, Van Arora, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about online communities can build K-12 curriculum and technology empowers education.
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Social for Non-Profits
Interview
Social for Non-Profits
In an interview, Lindsay Brown, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about how social networking platforms have propelled her non-profit, She's the First, forward.
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Dance & YouTube
Interview
Dance & YouTube
In an interview, Jackie Rotman, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, discusses how social networking helps promote her non-profit, Everybody Dance Now, and how YouTube expanded it.
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The Power of the Internet
Interview
The Power of the Internet
In an interview, Eric Berdinis, this year's Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) winner, discussed the importance of the Internet in creating a belt that blind people can wear.
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Everything's Online
Interview
Everything's Online
In an interview, Ayna Agarwal, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about using social and Google+ hangouts to run her nonprofit organization.
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Seeds of Change
Seeds of Change
In an interview, Alice Thomas, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, discusses planting seeds of change through her gardening project.
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CMI on Innovation
Interview
CMI on Innovation
In an interview, Calvin Butts, Vice President, Innovations at CMI, talks about how to create an innovative culture within a company.
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Technology & Non-Profits
Interview
Technology & Non-Profits
In an interview, Travis Allen, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about how technology propelled his non-profit forward.
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Ignite Your Ideas
Interview
Ignite Your Ideas
Brady Forrest, O'Reilly co-creator, discusses how to ignite ideas. He also comments on how things like mobile are evolving and helping emerging markets.