Engage Your Audience / videos
Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement
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2012 Traveler Webinar by Google
Research
2012 Traveler Webinar by Google
A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research and book travel. Topics include: the impact the internet has on travel behavior, mobile behavior, how travelers use online video, ...
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Volvo S60 Augmented Reality App
Case Study
Volvo S60 Augmented Reality App
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the ...
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Google Hispanic Marketing Forum 2012: The Patient Journey
Research
Google Hispanic Marketing Forum 2012: The Patient Journey
Univision and Google partnered to get a better understanding of the Hispanic patient journey. This study explores how and why this consumer segment is important to healthcare marketers and shares insights on the best way to target this audience.
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iPad App Promotion: Neiman Marcus
Case Study
iPad App Promotion: Neiman Marcus
Neiman Marcus promotes their iPad app with display advertising on the AdMob network.
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Google Creative Sandbox 2011: New York City
Highlights
Google Creative Sandbox 2011: New York City
Creative Sandbox events celebrate the intersection of creativity and technology and inspire digital possibilities.
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Finding Success with Branded Video
Interview
Finding Success with Branded Video
Janet Kestin, former Creative Head of Ogilvy Toronto, talks about their success with branded video on YouTube. She specifically cites Dove's 'Evolution' video and the traits of successful videos on YouTube.
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Keeping Up with Today's Sophisticated Consumer
Interview
Keeping Up with Today's Sophisticated Consumer
Chris Wooster, Executive Creative Director at Mcgarrybowen, talks about how mobile has become the primary device for consumers and advertisers need to keep up with how sophisticated they're becoming.
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Mobile As A Primary Vehicle
Interview
Mobile As A Primary Vehicle
Tom Nawara, VP, Mobile & Emerging Solutions at Acquity Group, talks about the importance of mobile as the primary vehicle that brands can engage with consumers.
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Mobile & Online Today
Interview
Mobile & Online Today
Ashmi Dang, Digital Strategist at 360i, discusses the interchangeability of mobile & online, and it's importance in creating holistic campaigns today.
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The Social Movement
Interview
The Social Movement
Jennifer D'Angelo, Copywriter at Rosetta, discusses the importance of social marketing campaigns and their impacts on brands.
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How To Do Mobile Right
Interview
How To Do Mobile Right
Saneel Radia, BBH Labs at BBH, discusses how he approaches mobile with his clients and recommendations for the future. He also comments on social media execution.
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+1 and Sharing for Marketers
Interview
+1 and Sharing for Marketers
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, discusses how the +1 button works for marketers. It allows consumers the ability to endorse their brand products and services across the web and it allows for brands ...