Engage Your Audience / videos
Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement
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Google Multi-Platform Case Study: Adidas
Case Study
Google Multi-Platform Case Study: Adidas
adidas, in partnership with Carat, worked with Google to extend their video brand message to digital. With Google’s unique cross-channel capabilities, adidas was able to extend its video creative across all digital platforms, adapting them for engagement across PCs, smartphones ...
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People Build Brands on YouTube
Demo
People Build Brands on YouTube
Diverse audiences engage and share your brand on YouTube.
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The Business of Delivering Smiles
Interview
The Business of Delivering Smiles
Chris Mann from 1-800-Flowers discusses how social marketing allows advertisers to maintain and enhance relationships with their customers. Social provides the opportunity for brands and customers to have a conversation.
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Creating the Best Mobile Experience
Interview
Creating the Best Mobile Experience
Bridget Dolan from Sephora discusses the importance of mobile throughout the shopping process -- whether they're in stores or online. She talks about how it's not only important to get the basics of mobile right but it's also important to ...
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Mobile Marketing Revolution
Interview
Mobile Marketing Revolution
Jason Spero from Google talks about the mobile revolution in the usage of devices that has happened over time. He explains the importance of mobile and how to use mobile to connect with your already engaged consumers.
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The Power of Mobile
Interview
The Power of Mobile
Jill Braff, EVP of Digital Commerce at HSN, discusses how mobile is so powerful because it's the most personal device, with people all of the time, and it's always connected. Brands have a huge opportunity to connect with their targeted ...
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Finding Success with Mobile
Interview
Finding Success with Mobile
Chris Murphy discusses the importance of mobile for Adidas, and how it allows consumers to actively interact with their brand. They've found the interaction rates high and the amount of time that consumers are spending on mobile is strong.
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The Excitement of Marketing
Interview
The Excitement of Marketing
David Reibstein of Wharton is excited by the huge evolution of marketing today. He believes it stems from new markets discovering the role of marketing and all of the new media touch points.
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The Magic of Mobile
Interview
The Magic of Mobile
Kartik Hosangar of Wharton believes that mobile fundamentally changes the way consumers interact with companies. Mobile devices gives consumers information anytime, anywhere, which empowers consumers and changes their expectations of brands. Mobile is critical to companies success in the future.
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Mobile Users Today
Interview
Mobile Users Today
Mark Blaskey of Team Land Rover / Wunderman discusses mobile strategy and understanding how users are engaging with mobile -- not only the what and where but also the how.
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Mobile First
Interview
Mobile First
Mark Brown of The Garage / Team Mazda discusses the growing importance of mobile and putting mobile first. He talks about how it's critical to have mobile specific sites, which are tailored for mobile.
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The Mobile Movement
Research
The Mobile Movement
Watch how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.