Engage Your Audience / videos
Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement
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Video in Political Campaigns
Interview
Video in Political Campaigns
Ryan Meerstein of Targeted Victory in D.C. talks about how political campaigns are beginning to use more online video - mostly by taking video for television and moving that to an online platform, with a specific ask at the end.
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Trends in Marketing
Interview
Trends in Marketing
Geoff Van Haeren from Digital River talks about some of the key trends he is seeing in marketing such as social networking, landing page optimization, and search engine optimization.