Engage Your Audience / videos
Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement
Editor's Pick
Google Creative Sandbox 2011: New York City
Creative Sandbox events celebrate the intersection of creativity and technology and inspire digital possibilities.
Finding Success with Branded Video
Janet Kestin, former Creative Head of Ogilvy Toronto, talks about their success with branded video on YouTube. She specifically cites Dove's 'Evolution' video and the traits of successful videos on YouTube.
Keeping Up with Today's Sophisticated Consumer
Chris Wooster, Executive Creative Director at Mcgarrybowen, talks about how mobile has become the primary device for consumers and advertisers need to keep up with how sophisticated they're becoming.
Mobile As A Primary Vehicle
Tom Nawara, VP, Mobile & Emerging Solutions at Acquity Group, talks about the importance of mobile as the primary vehicle that brands can engage with consumers.
Mobile & Online Today
Ashmi Dang, Digital Strategist at 360i, discusses the interchangeability of mobile & online, and it's importance in creating holistic campaigns today.
The Social Movement
Jennifer D'Angelo, Copywriter at Rosetta, discusses the importance of social marketing campaigns and their impacts on brands.
How To Do Mobile Right
Saneel Radia, BBH Labs at BBH, discusses how he approaches mobile with his clients and recommendations for the future. He also comments on social media execution.
+1 and Sharing for Marketers
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, discusses how the +1 button works for marketers. It allows consumers the ability to endorse their brand products and services across the web and it allows for brands to get more social.
Google+ for Brands
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, discusses the power of Google+ for brands.
Transforming the Way Brands Speak to Consumers
In an interview, Melanie Hamilton, Sales Lead, New Advertising Products at Google, talks about how many of our clients have already embraced social media and they're looking to Google to transform the way they speak to consumers.
The Power of Social
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, talks about the power of social and the ability to truly personalize digital brand experiences.
Sharing Through Google+
In an interview, Melanie Hamilton, Sales Lead, New Advertising Products at Google, discusses how the ability to share information is becoming a core part of Google via Google+.