Engage Your Audience / videos
Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement
A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research and book travel. Topics include: the impact the internet has on travel behavior, mobile behavior, how travelers use online video, traveler loyalty and special insights about the affluent traveler.
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the banner. Volvo's unique branding strategy to use cutting-edge media technologies helped it reinvent the company's image. With 88% lift in purchase intent and 240% lift in brand favorability, they beat all industry benchmarks.
Univision and Google partnered to get a better understanding of the Hispanic patient journey. This study explores how and why this consumer segment is important to healthcare marketers and shares insights on the best way to target this audience.
Neiman Marcus promotes their iPad app with display advertising on the AdMob network.