Financial Services / videos
Explore the latest research from the financial services industry. Find out how consumers search and shop online for financial products. From health and travel insurance to online banking and credit cards, Google can help you understand how best to develop your financial digital strategy and achieve your marketing objectives. Access research, case studies and thoughts from financial leaders in the format of your choice.
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Google Hispanic Marketing Forum 2012: Case Studies
Case Study
Google Hispanic Marketing Forum 2012: Case Studies
A compilation of case studies featured at the Google Hispanic Marketing Forum 2012 event. Ford, Nestle, Ai Media and Liberty University highlight how to engage with the US Hispanic audience using Google's ad products.
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ZMOT for Think Finance
Highlights
ZMOT for Think Finance
John Ross, CEO of Shopper Sciences, talks about ZMOT at Think Finance with Google event in November 2011 and how the proliferation of source usage has affected the finance industry and decision making.
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Target the Lifetime Value of Customers
Highlights
Target the Lifetime Value of Customers
Peter Fader: Frances and Pei-Yuan Chia Professor, Professor of Marketing, The Wharton School, University of Pennsylvania, Co-Director - Wharton Customer Analytics Initiative. As more financial services firms get to know their customers better, questions arise about how this will improve ...
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Think Finance 2011 Highlights Reel
Highlights
Think Finance 2011 Highlights Reel
The best of Think Finance 2011 at Google. Theme of the day: "Valuable Connections - Reaching the Right Customer: Segment, Experiment, and Optimize."
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The Importance of Consumer Insight
Interview
The Importance of Consumer Insight
Andy Mantis of Mastercard Advisors describes the importance of consumer insight to see buying trends across an industry and channels. He discusses why companies need a multichannel advertising strategy.
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Esurance Mobile Search Case Study
Case Study
Esurance Mobile Search Case Study
Case study with testimonials from Esurance on click-to-call successful campaign
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Phones Not Banks
Interview
Phones Not Banks
Alfredo Gangotena, Global CMO for MasterCard Worldwide, explains that half the global population does not have a bank account, but more than 80% will soon have mobile phones. For credit card companies, mobile payments will be important.
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Nike & MasterCard
Case Study
Nike & MasterCard
Alfredo Gangotena, Global CMO for MasterCard Worldwide, admires brands that transform themselves from a utility to an expression of identity. For example, Nike has transformed sneakers into fashion. MasterCard has positioned itself as the consumer's best friend.
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Sea of Sameness
Interview
Sea of Sameness
Kara Segreto, , Head of Marketing for Prudential Retirement Services, remarks that in the financial space, marketers should take intelligent risks. The space can be a sea of sameness, and the regulatory environment is cited as a reason not to ...
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Relevant Moments
Interview
Relevant Moments
Kara Segreto, Head of Marketing for Prudential Retirement Services, discusses the proliferation of marketing touch points. She argues that reaching customers at moments in which your brand may be highly relevant to their lives is more efficient than flooding them ...
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Risk & Balance
Interview
Risk & Balance
Maureen McGuire, CMO of Bloomberg L.P., argues that you cannot take risks when it comes to understanding your customer. Marketers must balance surefire techniques with creative innovation in order to strike a balance between the art and science of marketing.
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Use All Channels
Interview
Use All Channels
Tom Kelly, VP of Corporate Internet Marketing at New York Life, points out that as customers are more digitally-savvy, his company must make itself accessible through multiple channels. With insurance, normal contact points are only a few per year, so ...