Increase Offline Sales / videos
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
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In-Store Sales
Case Study
In-Store Sales
Peter Sachse, CMO of Macy's and Chairman and CEO of macys.com, explains that on-line and off-line marketing is focused on driving in-store traffic. Macy's uses Google to help customers track in-store product availability.
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Personalization Offline
Interview
Personalization Offline
Sameer Samat, Director of Product Management at Google, describes the future of commerce as the web catching up with how people live their lives. Marketers can create a value proposition that makes customers feel good about sharing content. Shared information ...
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Co-op Marketing Online
Case Study
Co-op Marketing Online
Rich Lesperance, Director of Online Marketing at Walgreens, talks about co-op marketing. Walgreens is trying to move co-op marketing online by, for example, creating a L'Oreal site within Walgreens.com.
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Online Supports Offline
Case Study
Online Supports Offline
Lawrence Promisel, VP of ecommerce at Barney's New York, talks about the dual role of the Barney's website - to increase its own sales, but also to support Barney's retail stores. Promisel also discusses the website's aim of developing relationships ...