Increase Offline Sales / videos
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
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Google+ & the Evolution of the Web
Interview
Google+ & the Evolution of the Web
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, discusses how Google+ will bring people to the forefront of social experiences.
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Consumers Are Raising the Bar
Interview
Consumers Are Raising the Bar
In an interview, Ritu Trivedi, Managing Partner at Mindshare, discusses today's demanding consumer and how they interact with brands.
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ZMOT for Brands
Interview
ZMOT for Brands
In an interview, Ritu Trivedi, Managing Partner at Mindshare, discusses what is zero moment of truth for brands.
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The Importance of ZMOT Today
Interview
The Importance of ZMOT Today
In an interview, Ryan Charles, CEO of Consmr, discusses the importance of the zero moment of truth for brands today.
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Integrating Online & Offline Marketing
Interview
Integrating Online & Offline Marketing
In this interview, Marty Collins, Director of Emerging Media at Microsoft, discusses the importance of integrating online & offline marketing.
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Simultaneous Usage Hypotheses
Interview
Simultaneous Usage Hypotheses
In an interview, Marty Collins, Director of Emerging Media at Microsoft, discusses hypotheses on simultaneous usage.
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Using the Right Content in the Right Place
Interview
Using the Right Content in the Right Place
In an interview, Marty Collins, Director of Emerging Media at Microsoft, talks about the importance of building content and syndicating it on the correct channel.
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The Importance of Marketing to B2B
The Importance of Marketing to B2B
In an interview, Russ Laraway, Industry Director Technology, Software and Services at Google, discusses the importance of marketing directly to business marketers.
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How Orabrush got into Walmart
Case Study
How Orabrush got into Walmart
Orabrush is the first product to go from no sales online or offline, to nationwide retail distribution just using YouTube.
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Interconnectivity of Online & Offline Worlds
Interview
Interconnectivity of Online & Offline Worlds
Kirthi Kalyanam, of Santa Clara University, discusses the importance of an interconnected online and offline marketing experience for brands today.
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Winning ZMOT: Changing the Rulebook
Highlights
Winning ZMOT: Changing the Rulebook
Get ready to change your marketing mental model.
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Winning ZMOT: Measure Success
Highlights
Winning ZMOT: Measure Success
Avinash Kaushik from Google shares key considerations for measuring ZMOT success.