Media and Entertainment / videos
If you're looking to understand the behaviour of film fans, TV lovers and games geeks, you're in the right place. We've brought together the latest research and case studies to help you better understand consumers and their entertainment habits and preferences. Join us to take your digital thinking to the next level.
Editor's Pick
Google Hispanic Marketing Forum 2012: Case Studies
A compilation of case studies featured at the Google Hispanic Marketing Forum 2012 event. Ford, Nestle, Ai Media and Liberty University highlight how to engage with the US Hispanic audience using Google's ad products.
Editor's Pick
4 Screens - Right Time, Right Place
In an interview, Moira Davis, Vice President of Marketing at ESPN, talks about delivering content on four screens and providing the right content to their fans based on their needs state.
HGTV TrueView Video Ads Case Study
YouTube TrueView video ads deliver value and expand reach for HGTV. HGTV uses YouTube Insight and TrueView ads to precisely target the most influential and relevant viewers.
Kinecting the Click
Google analyzed game consumption through the lens of search and identified insightful trends for gaming publishers.
Editor's Pick
Target & Engage
Cynthia Ricciardi, VP of Customer Relationship Management at Sirius XM Satellite Radio, discusses the importance of email for a subscription-based business and the need to leverage advocacy among highly satisfied customers. Sirius subscribers love to talk about the product, and the company needs to unleash that power to recruit and guide new customers.
Editor's Pick
Content is King
Cynthia Ricciardi, VP of Customer Relationship Management at Sirius XM Satellite Radio, explains that Sirius is able to compete with terrestrial radio because the new national model for radio has no room for innovation. Sirius is able to invest in new, innovative, sometimes local content because their business model allows it.
Editor's Pick
Mobile: Not Yet
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", believes that mobile has not really happened in the 3G world. By late 2013 when the 4G cloud network is widely shared and hand-held personal computing devices are no longer thought of as "computers," we will see the impact of mobile.
Editor's Pick
Leverage Trust Circles
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", discusses opportunities to leverage trust circles using digital tools. The relationship with customers used to be metaphorical. Now, the transactional value of passion, trust, interest, etc. becomes literal when calculating ROI for digital marketing.
Editor's Pick
Coke & Audi
Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer", believes that Coca-Cola has experimented well in the social space in handling controversy around high fructose corn syrup. Audi has gone at BMW with everything they had and managed to compete on price with customers who did not normally focus on price.
Editor's Pick
HBO / Rear Window
Brian DiLorenzo, Director of Integrated Production at BBDO, talks about a successfully integrated campaign to promote the HBO brand. He describes the innovative use of film projection in Manhattan to draw attention and interest.
Editor's Pick
Nike, Apple, Pandora
Kamel Ouadi, Head of Digital for Louis Vuitton, explains that his benchmarks for marketing are Nike and Apple. In each, digital has become a key component of the brand. Pandora.com is admirable for understanding early on how to leverage personalization and customization.
Editor's Pick
Consumers are Editors
Brian France, CEO and Chairman at NASCAR, believes that marketers need to organize an approach around the fact that consumers have become the editors and directors of their own content.