Mobile / videos
Mobile searches have grown 400% since 2010. Marketers now have the ability to connect with consumers whenever and wherever they are. Is your business ready? Check out the latest mobile research, case studies, infographics and thoughts from leaders and get mobile ready now.
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The Magic of Mobile
Interview
The Magic of Mobile
Kartik Hosangar of Wharton believes that mobile fundamentally changes the way consumers interact with companies. Mobile devices gives consumers information anytime, anywhere, which empowers consumers and changes their expectations of brands. Mobile is critical to companies success in the future.
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Mobile's Importance to Brands
Interview
Mobile's Importance to Brands
Edmund Purcell discusses how mobile has changed the advertising landscape and it's importance to building and maintaining a brand. He discusses how mobile allows you to tell when and where someone is access a brand.
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The Mobile User Today
Interview
The Mobile User Today
Fern Shlauter describes how mobile strategy is now intrinsic to their business today. They are seeing that mobile is being used throughout the entire vehicle buying process - from beginning to end. Fern also discusses the insights they get into ...
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Mobile Efficiency
Interview
Mobile Efficiency
Jodi Porter of Cobalt Group discusses how mobile consumption is increasingly on demand and there's a continuity needed on both the sales and service side for mobile the automotive industry.
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Mobile Users Today
Interview
Mobile Users Today
Mark Blaskey of Team Land Rover / Wunderman discusses mobile strategy and understanding how users are engaging with mobile -- not only the what and where but also the how.
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Mobile First
Interview
Mobile First
Mark Brown of The Garage / Team Mazda discusses the growing importance of mobile and putting mobile first. He talks about how it's critical to have mobile specific sites, which are tailored for mobile.
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The Mobile Movement
Research
The Mobile Movement
Watch how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
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Volvo Cars, N.A. Mobile Display Case Study
Case Study
Volvo Cars, N.A. Mobile Display Case Study
Volvo achieves significant brand lift and interaction from mobile video ads.
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An Interview with Mary Meeker
Interview
An Interview with Mary Meeker
A short interview with Mary Meeker covering the growth of the mobile Internet to her favorite app.
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Esurance Mobile Search Case Study
Case Study
Esurance Mobile Search Case Study
Case study with testimonials from Esurance on click-to-call successful campaign
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The Smart Shopper: Always Mobile
Interview
The Smart Shopper: Always Mobile
Smartphones are the new personal shopper. They allow consumers to dig deeper at the moment of relevance.
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The Smart Shopper: Constantly Connected
Research
The Smart Shopper: Constantly Connected
The Smart Shopper is constantly connected and values online information. He/she researches online then shops in-store, and uses a smartphone while shopping.