Moms / videos
A unique window opens when a woman becomes a mom. We studied their media behaviors and motivations and found that search is one behavior that this audience has learned to master. Their usage rate even doubled once becoming a mom. Learn how various types of mothers behave across industries.
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Moms Know Search
Research
Moms Know Search
A summary animation of Google & BabyCenter's "Four Truths About Moms and Search" research study conducted with OTX.
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Online to Store Animation Video
Research
Online to Store Animation Video
A summary animation of a few online to store case studies conducted by Google and research partners to illustrate the impact online ads have on offline sales.
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Proctor & Gamble
Case Study
Proctor & Gamble
Werner Domittner,, Global Head of Customer Marketing at Diageo, admired the Procter & Gamble "moms" ad campaign during the Olympics that featured ten or twelve different P&G brands.
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MomDotCom Webinar
Webinar
MomDotCom Webinar
Spotlights from BabyCenter®'s 21st Century Mom™ and Google's The Four Truths About Moms & Search studies.
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The future of moms and social
Interview
The future of moms and social
Tina Sharkey of BabyCenter shares what's in store for moms and social for the future.
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Advice for Marketers Seeking Moms
Interview
Advice for Marketers Seeking Moms
Lisa Mann of Kraft shares advice to fellow marketers trying to reach moms.
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Tips on Integrating Online and Offline to Target Moms
Interview
Tips on Integrating Online and Offline to Target Moms
Patrick Kraus, Director of Pampers, N.A. shares how to best integrate online and offline efforts for moms.