Moms / videos

A unique window opens when a woman becomes a mom. We studied their media behaviors and motivations and found that search is one behavior that this audience has learned to master. Their usage rate even doubled once becoming a mom. Learn how various types of mothers behave across industries.

Proctor & Gamble Play Video

Proctor & Gamble

9.2010 | Case Study | North America

Werner Domittner,, Global Head of Customer Marketing at Diageo, admired the Procter & Gamble "moms" ad campaign during the Olympics that featured ten or twelve different P&G brands.
MomDotCom Webinar Play Video

MomDotCom Webinar

2.2010 | Webinar | North America

Spotlights from BabyCenter®'s 21st Century Mom™ and Google's The Four Truths About Moms & Search studies.