Moms / videos
A unique window opens when a woman becomes a mom. We studied their media behaviors and motivations and found that search is one behavior that this audience has learned to master. Their usage rate even doubled once becoming a mom. Learn how various types of mothers behave across industries.
-
The future of moms and social
Interview
The future of moms and social
Tina Sharkey of BabyCenter shares what's in store for moms and social for the future.
-
Advice for Marketers Seeking Moms
Interview
Advice for Marketers Seeking Moms
Lisa Mann of Kraft shares advice to fellow marketers trying to reach moms.
-
Tips on Integrating Online and Offline to Target Moms
Interview
Tips on Integrating Online and Offline to Target Moms
Patrick Kraus, Director of Pampers, N.A. shares how to best integrate online and offline efforts for moms.