Restaurants / videos
A majority of diners - 70% of them in fact - use the internet to plan where to eat. From reviews to directions to nutritional info, consumers are turning to the internet to become informed prior to purchase. Interestingly, we also see that 30% of restaurant queries are coming from mobile searches, indicating that consumers have a need for on-the-go information. Are marketers prepared?
-
Subway Spokepersons
Case Study
Subway Spokepersons
Tony Pace, CMO of Subway, describes potentially exciting marketing opportunities. Subway works with famous fans of Subway who have a following in the social media space. Using them in ads and social media will be a major effort in 2011.
-
Hydroponic Letters
Case Study
Hydroponic Letters
Rosemarie Ryan, Co-Founder of Cocollective, describes Subway's innovative campaign in Japan. Freshness is a large part of their brand, and they had hydroponic letters growing in the store.
-
Relevant vs. Possible
Interview
Relevant vs. Possible
Russ Klein, Former President of Global Marketing of Burger King, believes that advertisers should distinguish between what is relevant and what is possible for a particular platform. Rather than try to make everything possible on a single device, find out ...
-
Who Gets Digital
Case Study
Who Gets Digital
Russ Klein, Former President of Global Marketing of Burger King, explains that Google and Facebook are at the forefront of the digital marketing terrain, and some traditional organizations like Procter & Gamble have used digital well. Those who have succeeded ...
-
Integrating Messages: Subway & Biggest Loser Example
Interview
Integrating Messages: Subway & Biggest Loser Example
Gary Reisman, Co-Founder of New Media Metrics and Board Member of the Future of Advertising Project with Wharton, talks about the importance of integrating messages across media. He discusses Subway, and their partnership with The Biggest Loser, as an example ...