Access the latest research and thoughts from leaders in the retail space. Whether your business is focused on in-store sales or online eCommerce, we provide multi-channel insights and case studies to help you evolve your retail strategy and connect with consumers in the moments that matter.
Bridget Dolan from Sephora discusses the importance of mobile throughout the shopping process -- whether they're in stores or online. She talks about how it's not only important to get the basics of mobile right but it's also important to engage and entertain with mobile.
Jason Spero from Google talks about the mobile revolution in the usage of devices that has happened over time. He explains the importance of mobile and how to use mobile to connect with your already engaged consumers.
Sameer Samat , Director of Product Management at Google, discusses how e-commerce has changed the way users interact with brands and interact with stores.
Jerry Dischler, DIrector of Product Management at Google, discusses how the company gets inspiration to improve and enhance search advertising
Kirthi Kalyanam, of Santa Clara University, discusses the importance of an interconnected online and offline marketing experience for brands today.
Andy Mantis of Mastercard Advisors describes the importance of consumer insight to see buying trends across an industry and channels. He discusses why companies need a multichannel advertising strategy.
Jill Braff, EVP of Digital Commerce at HSN, discusses how mobile is so powerful because it's the most personal device, with people all of the time, and it's always connected. Brands have a huge opportunity to connect with their targeted consumer through mobile.
Chris Murphy discusses the importance of mobile for Adidas, and how it allows consumers to actively interact with their brand. They've found the interaction rates high and the amount of time that consumers are spending on mobile is strong.
Julie Kruger from Google discusses the changes in advertising from the advertisers pushing things out to masses of people all the way to creating interactive marketing campaigns that truly connect and engage with consumers.
Dan Schock from Google discusses how the depth of knowledge and interaction a consumer can have with a brand is deeper than ever before. He recommends that brands use the Internet for a real time focus group to learn more about their consumers and it's important to be a part of that conversation.
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