Travel / videos
We've brought together the latest insights from the travel sector, including case studies and thoughts from leaders to help you develop your travel digital strategy. Dive deep into insights around how consumers decide on airlines, hotels, car rentals and cruises for their travel needs.
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2012 Traveler Webinar by Google
Research
2012 Traveler Webinar by Google
A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research and book travel. Topics include: the impact the internet has on travel behavior, mobile behavior, how travelers use online video, ...
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Innovation Across Channels
Interview
Innovation Across Channels
Chuck Sullivan, SVP of Global Online Services at Hilton, describes innovation in marketing as: being the first to take messages across channels; exploiting technology by taking a fresh view of apps; and developing connections across channels by building a common ...
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Blend Channels
Interview
Blend Channels
Meredith Hanrahan, CMO of Cheapflights, talks about blending off- and on-line. Radio raises awareness, and optimized search drives consumers to the website, where transactions can take place. A careful blending of channels minimizes the cost of acquisition and maximizes ROI.
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No Hand Holding
Interview
No Hand Holding
Ravi Rao, CEO of Media Market Group Worldwide, talks about why travelers have become less loyal. It is partly because of the nature of online booking, and the fact that travel planning has become so impersonal. There are benefits to ...
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Measuring Efficacy
Interview
Measuring Efficacy
Bob Kupbens, VP of ecommerce for Delta Airlines, describes currently useful data as the clickpath within the site, the utilization of mobile services, and efficiency data from airport services such as kiosks. Because the goal is to make travel as ...
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Analysis Paralysis
Interview
Analysis Paralysis
Chuck Sullivan, SVP Global Online Services Worldwide for Hilton, recommends practicing selective analytics to avoid falling prey to analysis paralysis. Remain flexible: people who grow up in industries with strong verticals know what works until there is a disruptive factor. ...
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Trends: Convergence
Interview
Trends: Convergence
Chuck Sullivan, SVP Global Online Services Worldwide for Hilton, predicts that global convergence of branding messages across regions will become necessary. Channel convergence will accelerate because of the exponential growth in technology. Differentiating brands will become more important as cost-cutting ...
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Benefits of Digital
Interview
Benefits of Digital
Kate Sirkin, Head of Research at Starcom MediaVest Group, believes that digital information offers opportunities for her clients to engage effectively with consumers. Travel is quickly and efficiently researched and booked online, and mobile is critical for retail shopping.
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Personalization & Choice
Interview
Personalization & Choice
Thomas O'Toole, CMO of UAL Corporation, explains that digital innovation allows a brand to offer a wide range of choices to all customers while giving each customer personalized attention.
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Travel Customization
Interview
Travel Customization
Thomas O'Toole, CMO of UAL Corporation, discusses the marketing opportunities available to travel marketers between the time a trip is booked and the time the trip is taken. Customization of the travel experience is facilitated by digital, and marketers have ...
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Customers Drive Creativity
Case Study
Customers Drive Creativity
Anne Murray, Director of Integrated Marketing at Southwest Airlines, believes that sometimes, being first to market is more important than bringing something perfect to market. A trusted brand with engaged consumers can invite the customer to be part of the ...
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Travel & Mobile
Interview
Travel & Mobile
Anne Murray, Director of Integrated Marketing at Southwest Airlines, describes the operational features of mobile for travel users. The first point of contact with the brand could be via mobile, but the first live point of contact is at the ...