Understand Consumer Behavior
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
The best of Think Finance 2011 at Google. Theme of the day: "Valuable Connections - Reaching the Right Customer: Segment, Experiment, and Optimize."
In an interview, Stacia O'Conner, Founder & GM at Fresh Digital Growth, discusses the importance of mobile and how companies need to embrace mobile more today.
In an interview, Bonnie Chu, Senior Account Director at AKQA, talks about where mobile is going.
In an interview, Thomas Goetz, Executive Editor at WIRED Magazine, discusses in an interview how the democratization of tools has given the power to everyone.
In an interview, Matt Regan, Regional Sales Manager at Break Media, discusses the intersection of video and mobile.
Chris Tuleya, VP of eDR at Underscore Marketing, discusses in an interview how consumers are more tech savvy today and they want information anytime/anywhere; therefore, brands need to adapt their strategies based on this.
In an interview, Tom Wolzien, Chairman of Wolzien LLC, talks about the importance for companies to have a strategy for simultaneous usage on multiple screens.
In an interview, Karim Temsamani, VP of Global Mobile at Google, talks about the growth of the mobile industry overall -- shifting consumers' pattern of access from desktop to the cloud.
In an interview, Karim Temsamani, VP of Global Mobile at Google, the growth of mobile phones as well as the growth of the mobile web overall.
In an interview, Karim Temsamani, VP of Global Mobile at Google, discusses how consumers are far ahead of most advertisers when it comes to mobile.
In an interview, Michael Slinger, Director of Mobile Ads at Google, talks about the importance of building a mobile site and how to grow your mobile strategy.
Experience the highlights of this year's Think Tech event.