Understand Consumer Behavior / videos
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
Think Finance 2011 Highlights Reel
The best of Think Finance 2011 at Google. Theme of the day: "Valuable Connections - Reaching the Right Customer: Segment, Experiment, and Optimize."
Mobile Strategy & Today's Consumer
In an interview, Stacia O'Conner, Founder & GM at Fresh Digital Growth, discusses the importance of mobile and how companies need to embrace mobile more today.
Mobile's Future
In an interview, Bonnie Chu, Senior Account Director at AKQA, talks about where mobile is going.
Democratization of Tools
In an interview, Thomas Goetz, Executive Editor at WIRED Magazine, discusses in an interview how the democratization of tools has given the power to everyone.
Video & Mobile's Intersection
In an interview, Matt Regan, Regional Sales Manager at Break Media, discusses the intersection of video and mobile.
The 24/7 Consumer
Chris Tuleya, VP of eDR at Underscore Marketing, discusses in an interview how consumers are more tech savvy today and they want information anytime/anywhere; therefore, brands need to adapt their strategies based on this.
Simultaneous Usage
In an interview, Tom Wolzien, Chairman of Wolzien LLC, talks about the importance for companies to have a strategy for simultaneous usage on multiple screens.
Desktop to the Cloud
In an interview, Karim Temsamani, VP of Global Mobile at Google, talks about the growth of the mobile industry overall -- shifting consumers' pattern of access from desktop to the cloud.
Editor's Pick
Incredible Pace of Change with Mobile
In an interview, Karim Temsamani, VP of Global Mobile at Google, the growth of mobile phones as well as the growth of the mobile web overall.
Consumers Are Leading the Pack with Mobile
In an interview, Karim Temsamani, VP of Global Mobile at Google, discusses how consumers are far ahead of most advertisers when it comes to mobile.
Editor's Pick
The Future of Mobile
In an interview, Michael Slinger, Director of Mobile Ads at Google, talks about the importance of building a mobile site and how to grow your mobile strategy.
Think Tech 2011 Sizzle Reel
Experience the highlights of this year's Think Tech event.