Understand Consumer Behavior / videos
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
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Enchantment
Interview
Enchantment
Guy Kawasaki discusses how you can enchant your customer by building something that they connect with.
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Consumers Today
Interview
Consumers Today
Keith Rhodes discusses the evolution of the relationship between the consumer and the brand, and how consumers today are more empowered than ever before.
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Technology & Consumers
Interview
Technology & Consumers
Aki Spicer of Fallon Worldwide talks about the fast pace of change with technology today, and how consumers are adapting to it faster than advertisers. As an advertiser, you need to listen, respond, & react to consumer feedback, which leads ...
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Consumers & Marketing Decisions
Interview
Consumers & Marketing Decisions
Guillaume Goudal of MEC Sydney discusses how technology has changed everything and marketers no longer have all the control. He believes it's critical to listen to consumers and let their actions help drive your marketing decisions.
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Think Auto 2011 Sizzle Reel
Highlights
Think Auto 2011 Sizzle Reel
Experience the highlights of this year's Think Auto event.
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Holiday Consumer Intentions Webinar
Webinar
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Moms Know Search
Research
Moms Know Search
A summary animation of Google & BabyCenter's "Four Truths About Moms and Search" research study conducted with OTX.
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Online to Store Animation Video
Research
Online to Store Animation Video
A summary animation of a few online to store case studies conducted by Google and research partners to illustrate the impact online ads have on offline sales.
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Digital Pulse on Holiday Shopping
Research
Digital Pulse on Holiday Shopping
A summary animation of what every marketer needs to know to maximize their holiday sales.
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The 4 Truths About Boomers & Media Webinar
Webinar
The 4 Truths About Boomers & Media Webinar
Google and Nielsen Online pair up to share highlights from the 2010 Boomers study.
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Media Insights about US Hispanic Consumers
Interview
Media Insights about US Hispanic Consumers
US Hispanics are online and browsing all forms of content across all digital mediums.
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Relevant Moments
Interview
Relevant Moments
Kara Segreto, Head of Marketing for Prudential Retirement Services, discusses the proliferation of marketing touch points. She argues that reaching customers at moments in which your brand may be highly relevant to their lives is more efficient than flooding them ...