Understand Consumer Behavior
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
Can consumers' search intentions really reveal the next blockbuster hit?
Kyle Keogh, Industry Director of the Technology sector at Google, discusses how the consumer has changed over time because the consumer has more choice. He recommends focusing on your consumer strategy, rather than digital, mobile or social, to get them from awareness to purchase.
Christian Friedland, CEO & founder of Build.com, talks about the importance of internationalizing your business and how it grows over time.
Scott Linzer, Director of SEM at AKQA, discusses the importance of understanding what the intent of the consumer is and ensuring advertisers are serving the best experience.
Andy Mantis of Mastercard Advisors describes the importance of consumer insight to see buying trends across an industry and channels. He discusses why companies need a multichannel advertising strategy.
Julie Kruger from Google discusses the changes in advertising from the advertisers pushing things out to masses of people all the way to creating interactive marketing campaigns that truly connect and engage with consumers.
Dan Schock from Google discusses how the depth of knowledge and interaction a consumer can have with a brand is deeper than ever before. He recommends that brands use the Internet for a real time focus group to learn more about their consumers and it's important to be a part of that conversation.
Experience the highlights of this year's Think Retail event.
Jonah Berger of Wharton discusses how there is a large set of consumers today who are engaging with technology and explains how it's critical to your business to figure out who your customers are, where they are, and how to meet them there.
Peter Fader of Wharton believes that today's digital technologies really let us fine tune the marketing process. It allows us to discover the type of message that we can deliver to specific people and it will only continue to get better and evolve.
Kevin Werbach of Wharton and Board Member of The Future of Advertising Project, discusses the relationship between consumers and advertisers. He believes we're moving towards advertising that both postively impacts both the consumers and advertisers; however, there is a continued need to grow.
The new consumer decision making moment that's influencing shoppers prior to shelf.